Alessia Melasecche Germini, PhD in Internationalization of SMEs, with an experience as Marketing Professor. Since 2002 at META Group, Partner and Senior Expert, passionate about Entrepreneurship, with more than 15 years of experience and a specific expertise in exploitation related activities, awareness raising on entrepreneurship, drawing up innovation and entrepreneurship policies, critic analysis of economic factors of the market, evaluating and assessing business ideas. Since 2009, she is running, in Italy, the Global Entrepreneurship Week, the world’s largest celebration of entrepreneurship, connecting innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare, involving globally 170 Countries.